CASE STUDY CLIENT SE CTOR Split test RetailMeNot Online voucher codes RetailMeNot operates the world’s largest marketplace for digital offers. With more than 600,000 coupons and offers for 70,000 retailers, the company helps merchants and brands connect with millions of active shoppers anytime, anywhere to drive engagement and sales. RetailMeNot is present in 6 markets globally (France, United States, Canada, UK, Germany and the Netherlands) and estimates that, in 2014, $4.4 billion worth of retailer sales were made through offers published on their sites. In France, the company is known for its websites Ma Reduc and Poulpeo. ABOUT RETAILMENOT KEY FIGURES CHALLENGE HYPOTHESIS Return on investment with AB T asty in 1 test only Bounce rate decreased by 10% Click-through rate incr

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