Case Study
Spartan Motors
SPARTAN MOTORS (NASDAQ:SPAR) - Lambert COMPANY Spartan Motors is a leader in the design, engineering and manufacturing of custom chassis and vehicles for the emergency response, recreational vehicle and specialty vehicle markets. PROJECT Geared around two massive 22-ton bomb-resistant military vehicles, Lambert was brought in to coordinate an event aimed at raising both investor and media awareness for the publicly held company. TACTICS Engineered an event featuring a first-ever look for media and investors at the armored transport “Cougar” and the mine-sweeping “Buffalo,” both currently serving overseas and made by Lambertclients Spartan Motors and Force Protection Lambert successfully coordinated the arrival of the vehicles in Midtown and closed 55th St. between 5th and Madison so news