Sparkle On with Eliza Doolittle - Brands2Life Appletiser tasked Brands2Life with maximising the visibility of its new partnership with pop star, Eliza Doolittle – Appletiser’s new Brand Muse. As part of the campaign which invites women to ‘Get your Sparkle on in 2013’, we needed to reach out to Appletiser’s core audience of 25-35 year old women with a positive and empowering message. We organised a photo shoot with renowned photographer, Rankin, and devised the creative for beautiful and inspiring shots that showed Eliza as a confident, empowered female artist, cementing Appletiser’s values of positivity and authenticity. The shots encompass the inspirational elements of the brand and show Eliza growing into her role as a muse for the brand. The campaign reached over 120 million people, la

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