at800: engaging with multiple stakeholders on 4G Freeview disruption - Brands2Life There’s a chance that new 4G mobile services can disrupt Freeview TV. at800 was set up to make viewers aware of the potential problem, and provide free support for those affected. We run an integrated communications programme addressing this complex issue. This means engaging with multiple audience groups – consumers, businesses, industry (associations and engineers), landlords, mobile operators, broadcasters, local MPs, Government and regulators. We ensure at800’s messaging is consistent throughout its communications to all of these audiences, from the most technical to the most hard-to-reach. Our campaign integrates traditional PR (corporate, consumer, business and trade), public affairs, influencer eng

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