Southern Glazer’s Wine & Spirits Wins at Customer Advocacy and Inside Sales INDUSTRY: Wine & Spirits Wholesaler SIZE: 20,000+ Employees LOCATION: Miami, FL KEY IMPACTS: • Better call capacity and user experience • Accurate reporting of call metrics • Improved customer satisfaction and Net Promoter Score • Trusted call tracking for mission-critical issues The Inside Sales team at Southern Glazer’s Wine & Spirits spends most of their day placing outbound calls. Their job is to consult each account to help select the best beer, wine or spirit based on their individual needs, which can be difficult over the phone. Southern Glazer’s had recently implemented Salesforce and their Sales Consultants were happy with its capabilities, but quickly realized they needed a solution th

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