Extreme Networks leveraged Upland’s Kapost during multiple acquisitions to align campaigns and rebrand marketing assets in record time. The Challenge Facing down three acquisitions in one year, Extreme Networks needed to align multiple teams around a centralized strategy. Keeping track of rebranding hundreds of assets using both internal resources and freelancers in spreadsheets just wasn’t scalable. Multiple Teams to Align Limited Processes and Workflows Inability to Scale The Solution With Upland’s Kapost application for content operations for sales & marketing, the creation of marketing campaigns transformed from chaotic to streamlined with templatized workflows, established processes across teams and contributors, and a single source of truth for campaigns, deadlines, v

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