Case Study
Sales Customer Reference Program at Sage helps close deals faster with Upland RO Innovation
Sage, a global leader in cloud business management solutions, uses Upland RO Innovation to power its Sales Customer Reference Program, helping sales teams close deals faster. With over 800 customer references available and 30+ added monthly, the program influences up to 30% of new sales and has cut sales reps’ time spent sourcing references by 85%. Integrated with Sage’s CRM, RO Innovation enables self-service access to targeted references and content, driving sales productivity, customer engagement, and scalable growth across regions and departments.