Source Medical uses MassMailer to be more responsive and better serve their clients BACKGROUND / CHALLENGE For over 40 years, ?Source Medical ? has been a leading nationwide healthcare recruitment firm for a physician, mid-level specialties and primary care. They have hospitals and medical groups as clients and maintain a database of physicians and medical personnel candidates with detailed information regarding credentials, preferences, and other qualifying information. Key to the business is notifying candidates of newly available positions in a timely manner. In the past, they used a non-cloud home-grown system which was cumbersome and time-consuming. It was also unable to track emails and the company was ending up on spam lists. SOLUTION In 2013 they decided t

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