Peipro.com uses MassMailer to increase cash flow for its customers through better collection processes and improved operational efficiency. BACKGROUND / CHALLENGE Peipro.com is an outsource accounts receivable firm helping B2B clients improve cash flow through the more effective collection. They have developed a proactive collection methodology based on best practices that they have codified into a Salesforce custom object. They currently follow up on about 7000 invoices per month and were having operational inefficiencies due to Salesforce limitations primarily around the use of daily email limits and custom object support. Due to which, their agents were using spreadsheets and cut/paste for tracking and sending follow up emails. Due to these limitations, agents wer

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