Alternative Bearings Corporation uses MassMailer to grow business and increase revenue BACKGROUND / CHALLENGE Established in 1997, ?Alternative Bearings Corporation ? is a privately held company that provides OEM’s and distributors with quality ball bearings for the Aerospace industry. They maintain a broad product inventory that supports Airbus, Boeing, Douglas, Bombardier, Cessna, Raytheon, Gulfstream, and many others. In the past, sending out mass emails to leads and prospects was difficult and very time consuming limiting their marketing departments ability to do effective direct mass email campaigns and grow the business. SOLUTION About 3 years ago they got Salesforce and MassMailer to support their mass email needs and found that with the MassMailer Wiza

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