University of Colorado uses MassMailer to help Advisors better support Students. BACKGROUND / CHALLENGE The University of Colorado in Boulder has about 300 advisors who need to communicate with students on a regular basis to inform them about career fairs, deadlines around course registration, internship opportunities, etc. and the daily email limits of Salesforce was creating a problem for them. In addition, the advisors are not marketing or technical experts so they needed a solution that was user friendly and easy use, and they also needed a better way to ensure students where receiving and opening the emails. SOLUTION In searching for a solution, CU came up with a list of requirements to help in their selection process that include such things as native Salesfor

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