Sound Credit Union Empowers Executives to Make Data-Driven Decisions Challenge Sound Credit Union’s leaders regularly asked a series of straightforward questions as they managed growth for an eight-decade-old institution: • Will we have enough deposits to fund loans? • Which card and lending products are utilized in these extraordinary times? • How do we re-deploy personnel to meet changing usage patterns—while maintaining exemplary member service? The answers, though, were difficult to find because relevant information was spread among seven systems—core banking, credit and debit card, ACH warehouse, Federal Reserve, and more—that were designed more for processing transactions rather than business analysis.

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