Challenge It was something of a surprise — but not an entirely unwelcome one — when STCU learned it would need new analytics software. A former vendor had decided to stop supporting the business intelligence (BI) package the credit union had used for 14 years. In that time, the installation had become unwieldy with 6,000 reports defined. That was clearly too many for an institution with fewer than 800 employees. And even with all those reports, analysts found they regularly needed to change numbers in Excel to get needed calculations and visualizations. At the same time, the leaders of the credit union came to realize they needed to be a lot smarter about using data in their marketing efforts.

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