DATA DECISIONS CLOUD The ability to combine data, find more audiences that fit origination criteria, and automate campaign creation and execution will make prescreen campaigns much easier and effective from now on. Regional Credit Union A top member-centric credit union invests in more personalized and effective prescreen campaigns Client A regional credit union repeatedly recognized for outstanding service and focused on becoming a fully trusted financial partner to its members Challenge The organization needed to modernize its new member acquisition strategy from an ineffective process involving multiple technology vendors and impersonal prescreen campaigns Solution Equifax and FICO’s Data Decisions PrescreenCentralTM, a cost-effective end-to-end solution for automa

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