PUMA’s growing digital commerce business led to increasing fraud and abuse issues, overwhelming customer service teams with manual reviews of bot attacks, reseller activity, and coupon misuse. These investigations slowed operations and negatively affected genuine customers. By adopting Forter’s agile, automated fraud prevention approach, PUMA improved approval rates, reduced friction for legitimate shoppers, and delivered a more seamless experience. The automated system helped boost revenue while ensuring every customer received the premium service the brand is known for, allowing PUMA to stay ahead of fraud and protect its expanding online business.

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