Case Study

Sony Network Communications - 35% increase in average uplift in conversion rate

Sony Network Communications - 35% increase in average uplift in conversion rate

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Answer anything. Results • 35% increase in average uplift in conversion rate • Increased growth rate to 8% • Implemented across 17 domains within the organisation • Improved internal advocacy and quality of data analysis Company Sony Network Communications Industry Mobile Goal T o build a web-driven approach to increasing customer satisfaction, and to visualize the associated data to generate a collaborative approach to data analysis within the organisation “We are now able to track the user’s actions – their digital body language. That is one of the strengths that Clicktale provides, and it’s definitely the one we use the most. And by comparing our growth before and after , we have experienced a 35% increase in average uplift in conversion rate.” The business Established at

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