Sometimes People Just Need to be Invited The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully. NASN wanted to approach nonmembers and members differently; among nonmembers, it wanted to differentiate between those with a previous membership history and those who were brand new, a level of segmentation made easier with automation. CASE STUDY: The National Association of School Nurses (NASN) HIGHLIGHT: AT A GLANCE The National Association of School Nurses (NASN) is committed to optimizing student health and learning by advancing the practice of school nursing

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