Before Volunteer Manager, The Regulatory Affairs Professionals Society (RAPS) used one giant email listserv to contact potential volunteers and manage their responses. “Traditionally, we sent a blast email out to everybody if we were looking for volunteers, like speakers or online course instructors,” said Wesley Carr, Senior Manager of Chapter and Volunteer Relations. “We didn’t have the ability to send direct or targeted messages, so the call would go out to all members.” It’s a tactic that works well for some small organizations, but RAPS has a global member base of over 14,000 members. Despite a large listserv, however, RAPS didn’t generate a good response rate from their volunteer emails—mass email is so untargeted. Those steadfast volunteers were dependable, which was good

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