Clarabridge’s customer experience management solution helps hundreds of the world’s leading brands put customer feedback to work. Our SaaS solution is the most comprehensive offering for omni-source listening, accurate customer and text analytics, and real-time, guided action. The result: better customer experiences. For more information, visit www.clarabridge.com. © Clarabridge. All rights reserved. CASE STUDY: GLOBAL CONSUMER GOODS COMPANY Solve Guest Problems in Real Time Red Roof Inn was founded by Jim Trueman in 1972 with the goal of providing guests with a clean, comfortable room at an affordable price. That recipe has been a huge success. Red Roof has 345 inns in 36 states, employs over 6,000 people and serves millions of guests each year. CHALLENGE: G

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