Infusionsoft Case Study Software infusionsoft.com Software Company Upgrades PR Systems with IrisPR Infusionsoft is the category leader in sales and marketing software for small business, with thousands of customers worldwide. The company’s PR program has played a key role in helping Infusionsoft establish its leadership position in the market. With hundreds of media and analyst opportunities every year, Infusionsoft has both an in-house PR team and an agency. The company was growing rapidly and needed systems in place to effectively manage and measure PR activity. The Challenge: RapidGrowth Drives Need for Better PR Systems and Reporting As market awareness of Infusionsoft has grown, so has the team’s volume of PR and media relations activity. In 2014, Infusionsoft managed nearly 300 medi

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