WiredPR Case Study Boutique PR Agency www.wiredprgroup.com Budding Agency Gets Boost from PR Technology Kristin Hege, founder of WiredPR, has worked in nearly every facet of PR and understands the challenges faces by agencies, in house teams, and freelance contractors. As a freelance contractor, for instance, Hege had to handle all PR management on her own from client communication to media relations to reporting. “I contracted mostly for other agencies, which meant most of my clients would create their own email accounts for me, and I’d have seven or more different accounts full of valuable information like my pitch history and media contacts,” Hege said. “And if the account ended and the clients turned those email accounts off, I would lose all of that data.” To stay organized, she began

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