Softchoice Drives 7,000 Slideshare Views and Captures Mainstream Media Attention with a Highly Shareable Data Program
Softchoice Drives 7,000 Slideshare Views and Captures Mainstream Media Attention with a Highly Shareable Data Program
2 PagesSoftchoice Drives 7 ,000 Slideshare Views and Captures Mainstream Media Attention with a Highly Shareable Data Program Recognizing that many of Softchoice’s B2B messages weren’t resonating with the mainstream press, Walker Sands developed a strategy that would help the messages appeal to a much wider audience. Walker Sands’ strategy centered on the development of a study designed to uncover the habits of individuals who work in SaaS techn
