Challenge As part of its future leadership strategy, Nestlé is committed to nurturing its own talent through the Nestlé Academy. Traditional methods such as online marketing and campus events had helped to raise awareness of the various early career opportunities the Nestlé Academy has to offer. But the company was keen to establish a greater presence on social media, give an honest, inside view of what life in the Academy is like, and help a more engaged community of potential trainees make better informed decisions about their future. Solution We put existing Nestlé Academy trainees at the centre of a nine-month ‘Academy Inside’ campaign. We gave them full social media training and encouraged them to create and post their own content on specially branded Tumblr, Facebook and

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