Challenge This year, Deloitte set us the target of attracting almost 2,000 students to its range of graduate and early career programmes. Already, a variety of online, offline and on-campus marketing activities were helping to demystify the firm’s work and make it more accessible to students from all backgrounds. But this year they wanted to take things even further and get students more involved from the word go. Solution Recognising the role of social media in the lives of generation Z students, we decided that should be the focus of this year’s campaign. Posing topics and sparking discussions through social channels meant that we could reach a wider range of students at a broader reach of universities. T o bring these conversations together, we created ‘#DeloitteDiscuss’,

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