Adobe Customer Story “With Adobe Marketing Cloud, we are using data every day to make interactions more relevant and engaging.” Paul Albright, Social Marketing Manager, Safeway Safeway wins in the social market. Leading national grocery chain uses Adobe Marketing Cloud to build brand awareness, engage loyalty club members, and promote products across social media. RESULTS OPTIMIZATION Leveraged social and cross-channel data to increase content relevancy and enhance customer experiences EMOTIONAL CONNECTIONS Developed meaningful interactions with audiences that encourage engagement and loyalty ENGAGEMENT Achieved 487% higher engagement rates with optimized video content REACH Boosted organic reach more than 11x SOLUTION Adobe Social, Adobe Media Optimizer, and Adobe Analy

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