GUIDE Social Media Marketing Strategy Eight easy steps to develop your social media presence2 GUIDE / Social Media Marketing Strategy Contents Step 1: Set social media marketing goals that align to business objectives 3 Step 2: Learn everything you can about your audience 4 Step 3: Research the competition 5 Step 4: Conduct a social media audit 6 Step 5: Set up accounts and improve existing profiles 7 Step 6: Find inspiration 8 Step 7: Create a social media content calendar 8 Step 8: Test, evaluate, and adjust your strategy 10 #2395841073 GUIDE / Social Media Marketing Strategy Step 1 Set social media marketing goals that align to business objectives The more specific your strategy is, the more effective the execution will be. Set SMART goals and track the right metrics t

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