Smirnoff? A?mobile?ad?effec-veness?case?study:? TimeOut?London?mobile?app?serves?up?brand?success?Client?Challenge? CHALLENGE? APPROACH? FINDINGS? INSIGHTS? OUTCOME? ?1)?Mass?awareness:? High-impact?branding?&?driving? traffic?to?microsite? 2)?Deeper?communica;on?? of?the?‘There’?messaging:? Custom?microsite?? driving?downloads? ?3)?Downloading?the?app:?? Co-branded?Smirnoff?&? TimeOut?iPhone?applica-on? Smirnoff?developed?an?iPhone?app?to? amplify?their?"Be?There"?campaign?to? the?TimeOut?audience,?helping? visitors?find?amazing?experiences?and? posi-oning?Smirnoff?as?the?key? enabler.? Smirnoff?aimed?to?target?18-30?year- olds?but?more?specifically,?? 18-30?year-old?vodka?drinkers?living? in?London.??Our?Approach? CHALLENGE? APPROACH? FINDINGS? INSIGHTS? OUTCOME? DL?used?a?control/expose

Join for free to read