Weight?Watchers? An?online?ad?effec,veness?case?study:? Crea,ng?synergy?with?the?right?online?crea,ve?mix?Client?Challenge? To?support?a?new?brand?pla=orm,?"Approved?by?Life,”?Weight?Watchers?Australia? launched?a?mul,channel?marke,ng?campaign?to?increase?brand?awareness?? and?favorability?among?consumers.?A?significant?part?of?the?campaign?? was?devoted?to?online,?including?video?crea,ve?and?flash?ads.?Our??? client?needed?to?understand?the?op,mal?use?of?these?crea,ve? ?formats?in?order?to?best?achieve?their?campaign?goals.?? In?coopera,on?with?the?IAB?Australia,?Dynamic?? Logic?conducted?an?AdIndex®?study?to?under-? stand?the?impact?of?the?digital?ac,vi,es?? on?the?Weight?Watchers?brand?and?? to??explore?learnings?for?future?? campaigns?regarding?the?use?? of?standard?display?vs.?? video

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