For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com Smirnoff Ice Results Objectives • Strengthen the Smirnoff Ice brand connection with Hispanic females (W21-34) in key markets. • Build consumer awareness during key summer months (Memorial Day to Labor Day). Solution • Katz Marketing Solutions and Smirnoff Ice tapped into the authentic connection between local personalities and their listeners on targeted

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