1 SMG Connects the Dots Between Content Marketing and Business Outcomes A Case Study2 About Service Management Group (SMG) is a leading customer experience firm. They offer solutions designed to help businesses better understand customers and employees. With the goal of driving changes that boost loyalty and improve business performance, SMG combines a unique blend of technology and service to collect, analyze, and share feedback and behavioral data. Operating globally, SMG has offices in the United States, London, and Tokyo, and they have supported several household names across a wide variety of industries. As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned and social med

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