1 Using PR AttributionTM to Drive Key Business Outcomes Industry: Personal Genomics and Biotechnology Customer Success Story2 Founded by Anne Wojcicki, Linda Avey and Paul Cusenza in 2006, 23andMe launched its Personal Genome Service® a year later. 23andMe’s mission is to help people access, understand and benefit from the human genome. The company currently employs over 600 people, has sold more than 10 million DNA kits, and ships its product to more than 50 countries worldwide. As Vice President, Communications at 23andMe, Katie Watson leads the company’s internal and external communications efforts. She is responsible for driving the overall communications strategy and messaging, with a focus on creative storytelling. Prior to joining 23andMe, Katie spent almost a decade helping l

Join for free to read