1 How to Build a PR Business Case and Secure the InvestmentA Strong Business Case May Be The Missing Key To Securing Your Company’s Investment In PR. Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team. To get their approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when completed. The reasons and benefits of PR initiatives may seem perfectly obvious to you and others on your team; however, it may not be so apparent to the decision-makers. As a result, before you start working on a new strategy or a plan to execute it, you may first need to build a busi

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