DTLA Nation created a way for businesses and residents in downtown Los Angeles to connect with each other in a mutually beneficial way. Using NationBuilder, the service built a system in which restaurants and bars found patrons on slower weekday nights and locals got special discounts and deals. The results: 22 % Of the downtown population participating 7,468 Textable residents in about a year CHALLENGES Create an incentive for businesses to build out downtown and local residents to patronize those businesses. Find a system for managing RSVPs seamlessly. Ensure residents aren't overwhelmed with irrelevant texts. SOLUTIONS Match resident interests with business deals. Use keyword text for RSVP. Build a smart tagging system that automatically places residents on different

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