Texting is a vital communication tool for financial professionals, offering immediacy, personalization, and high response rates. This guide outlines seven keys to success for implementing a compliant texting program. It begins with maintaining clear boundaries between business and personal texting while ensuring adherence to FINRA and SEC requirements. Firms can streamline record-keeping and enhance productivity through CRM integration, automation, and delegate-supported workflows. Eliminating barriers to client texting, maintaining relevance with personalized messages, and optimizing timing are essential for fostering engagement.

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