Case Study

Grow Membership Faster by Personalizing the Digital World

Grow Membership Faster by Personalizing the Digital World

Pages 3 Pages

Returned Peace Corps Volunteers of Washington, DC (RPCV/W), created more ways for alumni to participate and fulfill their mission to spread the word with the Peace Corps. Using NationBuilder, RPCV/W gave members the ability to create events, participate in website design, and customize bio pages. The results: 2x Facebook group members from two years 1,715 Members, the highest since at least 2003 18% Increase in website activity As an organization founded more than 50 years ago, the Peace Corps values a traditional means of promotion and recruitment: word of mouth. Someone like Chris Robinson, who volunteered in Jamaica from 2007 to 2009, helps with that goal. He’s one of 220,000 Peace Corps alumni, or Returned Peace Corps volunteers, who can promote the organi

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