Small Business Association of Australia (SBAA) faced challenges meeting the diverse and evolving needs of its broad client base, including providing timely business advice, legal access, and networking. To enhance service delivery and streamline operations, SBAA adopted GoTo Connect’s flexible, cloud-based communication platform. This solution enabled seamless coordination across teams, improved client engagement through efficient call and video communication, and supported SBAA’s mission to offer equitable, accessible services. GoTo Connect’s scalability and ease of management ensure SBAA can continue growing while effectively serving Australia’s SME sector.

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