The Company Toyota Industrial Equipment began production in Japan in 1956, and exported its first forklift two years later. In 1968, it imported its first forklift into Australia. By 2000, the brand had sold its 1.3-millionth Toyota forklift worldwide, with more than 30,000 having been sold into Australia. In 2017, Toyota was Australia’s top forklift company according to statistics released by the Australian Industrial Truck Association. By 2018, the Australian operation had a market share of approximately 40%. Profitable growth is the goal of every company, but it comes with challenges. For one, as a larger company, Toyota Material Handling Australia (TMHA) faced stricter auditing requirements than in the past. Regulatory and Internal Demands TMHA’s Japanese parent company Toyot

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