Case Study

Sky Achieves 6 Billion Listings with Outbrain’s Audience Campaigns

Sky Achieves 6 Billion Listings with Outbrain’s Audience Campaigns

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OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Sky is Europe’s largest media company and pay-TV broadcaster, with the goal of offering more customers better access to great content. With over 23 million customers, Sky News and Sky Sports are among the media company’s most watched channels and the most trusted sources of news, highlights, and analysis across audiences in Europe. Both services leverage Outbrain’s recommendation technology to power editorial re-circulation and monetization through personalized content. Overview To drive users towards engaging content, Sky News and Sky Sports have integrated Outbrain’s Smartfeed, a customizable, dynamic, and tailored feed of recommendations that helps create la

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