Case Study

Skullcandy

Skullcandy

Pages 4 Pages

Skullcandy is a multi-million dollar headphone manufacturer, making headphones, speakers, and accessories to cater to music lovers of all kinds. They are the leading global performance and lifestyle audio brand in America and Canada. 1. Huge reseller network made monitoring the market for their products tedious, frustrating, and inaccurate 2. Diculty in catching unauthorized sellers in the market 3. Checking price points once every few days w

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