Skullcandy Using Qlik AutoML to get insights on returns and warranty records. Q LI K .CO M CUSTOMER STORY DATA ANALYTICSSkullcandy Customer Story 2 CUSTOMER STORY Objective To maintain the quality product their customers have come to love and expect, Skullcandy strives to be innovative in both product design and manufacturing. Their commitment to continue producing unique, high-quality headphones led Skullcandy’s Jesse Mease, Warranty Return Data Specialist, and Mark Hopkins, CIO, on a two-year project to better understand how their products fail and how they can reduce returns and keep their products affordable. Essentially, they wanted the ability to fix problems proactively by using historical data to predict the failure rates for new products within the first 90 days, and w

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