www.g2crowd.com Customer Voice: A Go-to-Market Strategy As the B2B buying process has shifted to more closely reflect B2C buying, building an inbound go-to-market strategy is key for businesses of all types and sizes. Prospects are turning to reviews and peer experiences to guide buying decisions, making the voice of the customer more important than ever before. DealHub.io was looking for a way to elevate their customers’ voices while also increasing brand awareness. After learning more about G2, DealHub.io made an informed decision to leverage a G2 Profile and Content Subscription , to build their brand and drive more traffic and leads. The first step in DealHub.io’s G2 journey was to capture the voice of their customers in the form of reviews. Following G2’s best practices, De

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