SIA uses Sell to bring mobile selling to a pen and paper industry SIA (pronounced “SEE-a”) is a San Francisco based company that produces award winning Scotch Whisky created specifically to appeal to a modern palate. The Challenge Carin Luna-Ostaseski, the founder of SIA, said goodbye to her desk job as creative director, and followed her dream of creating a Whisky company, which she funded through Kickstarter and bootstrapping. Carin has taken an unconventional approach to building her company in the traditional Scotch Whisky industry. When she began looking for a CRM to help her manage her growing business she wanted a tool that could keep up with her. Following the Kickstarter campaign and quite a bit of press, SIA received a ton of orders and Carin didn’t have any infrastructure

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