Global biomedical leader uses Sell for sales productivity and forecasting
Global biomedical leader uses Sell for sales productivity and forecasting
2 PagesGlobal biomedical leader uses Sell for sales productivity and forecasting Sartorius Stedim Biotech is a leading provider of cutting-edge products and services for the development, quality assurance and production processes of the biopharmaceutical industry. The Challenge Following a company-wide initiative to aggressively grow revenue targets by 2020, Sartorius Project Manager Mark Coleman was tasked with implementing a CRM for the North American sales team. Mark’s objective was to track two areas of business, one consisting of long sales cycles and multi million dollar deals, and the other consisting of transactional sales running on a significantly shorter sales cycle. Prior to implementing a CRM, the Sartorius sales team was using primitive tools to track sales. "They used pen a
