CASE STUDY How Susty Party Used VWO To Increase Conversions And Checkouts 250% CONVERSIONS FROM THE HOME PAGE INDUSTRY Specialty Retail COMPANY SIZE 1-10 employees LOCATION New York, US CAPABILITIES USED A/B testing, conversion optimization About Susty Party Susty Party creates disposable tableware for parties. This Brooklyn, New York-based venture sells compostable yet colorful, highly-functional, and responsibly made plates, spoons, forks, glasses, and other items sourced from nonprot factories that employ and empower visually impaired people. In their own words, they “respect the earth and party on,” so it is only tting that the “susty” in the brand’s name stands for “sustainable.” Susty Party was featured in a number of inuential media circles, so its website was attracting sizeable

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