©2017 Advance 360. All rights reserved. www.advance360.com | 1 How do you reach a wide swath of purchasers when you have a narrow specialty product? Our client knew that finding new customers was central to the success of their new campaign. However, they felt that would be impossible. Advance 360 tackled this concern and overcame this challenge. Reaching the unreachable SOPHISTICATED TARGETING HELPS MANUFACTURER WITH A NICHE AUDIENCE DISCOVERY Our client produces high-quality, technologically advanced components used in automobile production. With the specific nature of their business, they had a limited client list and relied on tradeshows to connect with their customers. Advance 360 developed a three-pronged plan to build upon their tradeshow presence through analytics, tar

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