Shifting into High Gear: Toyota Motor Europe Runs 40+ Customer Facing Web Applications on the Heroku Platform Toyota manages complexity and scalability for their mission-critical customer applications on Heroku Toyota Motor Europe oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota’s European manufacturing and engineering operations. The Challenge: Delivering a Portfolio of Applications The complexity of Toyota Motor Europe’s business operations posed steep technology challenges for their IT Operations group. The division needed to operate the primary customer web applications (i.e. www.toyota-europe.com) for the Toyota brand across more than 40 different countries in Europe, leading to more than 40 different applications international

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