I - 1 0 T oyota Revs-Up Communications with V ertical W ave I P Customer Pain Points I-10 Toyota is a prominent automotive dealership in Southern California with two facilities: a primary location that handles new car sales and a second site, just yards away, for used cars. Like many dealerships, I-10 Toyota found itself at a crossroads in how to handle a changing business environment. Recent substantial growth necessitated a major

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