Charity Race Fundraising Initiative in Turkey Runs Engagement on Heroku + Salesforce Adim Adim connects athletes, donors, and NGOs through robust, online engagement system Fundraising in Turkey has come a long way in recent years. Historically, Turkish citizens did not have the notion of raising money for a charitable organization of their choice. Nearly 90% of charitable support for non-governmental charity organizations (NGOs) came from corporate and institutional donations, and NGOs struggled to engage grassroots support for their initiatives. In 2007, six social entrepreneurs set out to address this gap. Renay Onur and Itir Erhart and four friends wanted to find a way to motivate Turkish citizens to help address urgent social problems. At the same time, they wanted to foster a culture

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