Dollar General Moves into New Markets on Heroku Discount retailer goes upscale with mobile services Dollar General is the largest dollar store chain in the United States. In addition to leading the way through many innovations in the dollar store category, Dollar General is leading the segment in consumer-enabling technology and was the first dollar store to launch a fully-functional suite of native mobile applications for iOS and Android. The Challenge: Finding New Ways to Compete with Big-Box Competitors Dollar General wanted to move beyond their “dollar store” niche to expand their market and compete with some of the biggest stores like Wal-Mart. To do that, they needed to offer better product alternatives to what the major chains carried while providing advantages of scale. They began

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