Thanx hits a loyalty home run In the fall of 2016, Home Run Inn’s CEO, Dan Costello, and his management team began looking into loyalty soluti on providers. With a growing and passionate customer base spread across nine locati ons in Chicago, they needed a way of knowing who their customers were in order to reach out to them and retain them. Untethering loyalty from the POS When the search began, Costello initi ally turned to his POS vendor for a soluti on. He says, “I had it in my head that a sophisti cated loyalty program needed to be integrated with my POS to be eff ecti ve.” However, as he looked closely at the rapidly changing restaurant technology landscape, he realized that his inclinati on might have been wrong. Given the rate of change in the industry, he wondered wh

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